 | |  | |  | |  | |  | |  | |  | |  | |  |
When digital photography first hit the professional
market, I was an early adopter of the technology.
Coming from Corporate America I was comfortable
with desktop and laptop computing, and it seemed a
natural transition for photography to develop in this
area. For several years I have been teaching the
basics to other professional photographers, amateurs
and snapshooters alike, either tutoring or in a
classroom setting.
When I started to write this book, I tried to answer all
the questions I get from busy public relations
professionals on how to best use a digital camera for
their jobs. Whether you are a marketing professional,
real estate broker or busy assistant putting together
shots for your boss’s presentation, chances are you
don’t have time to wade through a 300-page tome
that reads like a Master’s thesis. Instead, you want a
concise, easy-to-use reference on how to get the
most bang for the buck from your camera. After all,
you’re probably on a deadline and your next raise
depends on your photos and presentation!
After getting together with my editor, we decided that
this book would be equally valuable to both the
marketing professional and the amateur
photographer who is looking to get a little more out of
the camera and to graduate from the fully automatic
“point and shoot” phase.
Although you can read this book beginning to end, it
is organized so you can just pull out the parts that you
need most.
Chapter 1 − What’s in the Box? covers all the major
features you should look for when purchasing a digital
camera.
Chapter 2 − Basic Controls provides, in lay terms, a
discussion of the most important technical issues
(resolution, file formats, flash settings, etc.) facing a
non-professional photographer when trying to get the
most out of each shot.
Chapter 3 − Composition spends time on the photo
session itself—things like proper focus, posing your
subjects and action shots. Collectively, this is known
as composition.
Chapter 4 − Basic Retouching goes into detail, again
in lay terms, on touching-up those less-than-perfect
shots, using your computer’s image editing software.
Chapter 5 − Output discusses techniques for viewing
(screen, Web, print) your pictures after you take them.
Chapter 6 − Workflow: Putting It All Together gives
you an easy method for tracking, cataloging and
retrieving the hundreds and thousands of digital
pictures you’ll take on the job or on vacation.
Chapter 7 − When You Should Use a Professional
Photographer helps you understand why you really
might need a professional, what things to look for and
how to prepare for your photo session.
Chapter 8 − What You Should Know About Copyrights
discusses copyright issues today and provides
resources for further investigation.
Chapter 9 - Summarizes this topic.
Glossary - What would a book like this be without it?!
market, I was an early adopter of the technology.
Coming from Corporate America I was comfortable
with desktop and laptop computing, and it seemed a
natural transition for photography to develop in this
area. For several years I have been teaching the
basics to other professional photographers, amateurs
and snapshooters alike, either tutoring or in a
classroom setting.
When I started to write this book, I tried to answer all
the questions I get from busy public relations
professionals on how to best use a digital camera for
their jobs. Whether you are a marketing professional,
real estate broker or busy assistant putting together
shots for your boss’s presentation, chances are you
don’t have time to wade through a 300-page tome
that reads like a Master’s thesis. Instead, you want a
concise, easy-to-use reference on how to get the
most bang for the buck from your camera. After all,
you’re probably on a deadline and your next raise
depends on your photos and presentation!
After getting together with my editor, we decided that
this book would be equally valuable to both the
marketing professional and the amateur
photographer who is looking to get a little more out of
the camera and to graduate from the fully automatic
“point and shoot” phase.
Although you can read this book beginning to end, it
is organized so you can just pull out the parts that you
need most.
Chapter 1 − What’s in the Box? covers all the major
features you should look for when purchasing a digital
camera.
Chapter 2 − Basic Controls provides, in lay terms, a
discussion of the most important technical issues
(resolution, file formats, flash settings, etc.) facing a
non-professional photographer when trying to get the
most out of each shot.
Chapter 3 − Composition spends time on the photo
session itself—things like proper focus, posing your
subjects and action shots. Collectively, this is known
as composition.
Chapter 4 − Basic Retouching goes into detail, again
in lay terms, on touching-up those less-than-perfect
shots, using your computer’s image editing software.
Chapter 5 − Output discusses techniques for viewing
(screen, Web, print) your pictures after you take them.
Chapter 6 − Workflow: Putting It All Together gives
you an easy method for tracking, cataloging and
retrieving the hundreds and thousands of digital
pictures you’ll take on the job or on vacation.
Chapter 7 − When You Should Use a Professional
Photographer helps you understand why you really
might need a professional, what things to look for and
how to prepare for your photo session.
Chapter 8 − What You Should Know About Copyrights
discusses copyright issues today and provides
resources for further investigation.
Chapter 9 - Summarizes this topic.
Glossary - What would a book like this be without it?!
An Excerpt from Babyboomers' Guide to Digital Photography
| © Copyright 2002 - 2010 JDP Photography All Rights Reserved. Unauthorized reproduction prohibited by law. |
|